The number of people who have seen all the posts from Facebook’s popular timeline app has dropped by a whopping 85 percent since 2007.
The number of times people have seen a post has also plummeted by nearly 40 percent.
Facebook said it will begin removing posts from its Timeline in a bid to curb the spread of misinformation and to make it easier for users to discover what is actually going on in their social networks.
Facebook has made a concerted effort to fight misinformation on the platform, which it owns, with a series of measures including a new algorithm that aims to help users navigate to posts from credible sources.
However, the company has also seen an increase in misinformation, especially after a mass shooting in Orlando, Florida, that killed 49 people in July.
Facebook’s post-truth stance was put to the test during the Pulse nightclub shooting on June 12, 2017, in Orlando.
The shooter, Omar Mateen, killed 49 and wounded 53 others.