By the end of the year, the company is expected to begin rolling out the “MobileFirst” strategy, which involves using a combination of data-rich apps, mobile payments, and more data-hungry devices like smartwatches and phones.
Google has already announced plans for a mobile payments platform and a smartwatch app.
The strategy could mean Google will have to go mobile first to get users to embrace its products, but the company has already shown it can work with any company to get more users to its apps and services.
The Google Home, for example, was initially only available in the United States and Canada.
Google’s mobile app and services already support more than 100 countries, and it is working with mobile payment companies to allow users to pay for items with credit cards.
It also has partnered with Amazon.com to sell Android Wear smartwear, and the Google Pixel and Pixel XL will be available in select countries.
Google CEO Sundar Pichai recently said he believes “mobile first” is the future of tech and that Google “will continue to build the mobile ecosystem and continue to evolve it to accommodate the needs of the future.”
While Google’s MobileFirst strategy is likely to be a part of Google’s new approach to building out its ecosystem, Pichay told reporters this week that it could take some time for the company to fully embrace it.
“There’s still a long way to go,” he said.
“The idea of a mobile first company is very new, and I don’t think that’s really going to happen until Google really embraces it and really believes in the platform,” Pichaisaid.
“It’s going to take some more time.”
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